Bangladesh’s First Taboo-Breaking Lingerie Brand? We’ll Take It in Every Color

For decades, women in Bangladesh have bought bras like contraband - whispered about, shoved into plastic, and chosen from behind a counter by someone who’s usually never worn one. Then came SHAPE, Dhaka’s first lingerie brand that decided enough was enough. No more “free size,” no more floral hell, no more shrink-to-fit expectations. Just real women in real sizes in real comfort.

Founded by Monoshita Ayruani, SHAPE isn’t here to play by the old rulebook. It started where most revolutions begin, in someone’s bedroom. Literally. Frustrated with the lack of comfortable lingerie made for South Asian bodies, she decided to build the thing herself.

This Isn’t Just a Brand. It’s a Soft Rebellion.

SHAPE doesn’t ask women to squeeze into a mold. It works around them. From size-inclusive wireless bras to plus-size collections that actually understand volume and shape, the brand offers fittings, guides, and products that centre comfort first, not as a bonus.

So What’s the Big Deal?

In a country where women are still taught to hide their straps and silence their discomfort, SHAPE is doing something radical: it’s normalising body literacy. Through detailed fitting tools, open language, and community care, they’re creating a space where talking about lingerie isn’t shameful, it’s standard.

Need more proof? They introduced The Kink Kit, a curated box for sexual wellness. Yes, you read that right, a Bangladeshi lingerie brand with lube in the cart. Subtle? No. Necessary? Absolutely.

Why It Hits Different

Because this isn’t just about lingerie. It’s about showing up for yourself when the world tells you to shrink. It’s about comfort without compromise, care without censorship and creating a version of womanhood that doesn’t revolve around being “presentable.”

SHAPE is building more than a customer base. They’re building cultural permission to be soft, to be supported and to take up space and fill up cups (pun intended).